We were talking one day and decided we wanted a hat with a cool patch on it that represented us. So Logan, our marketing director and consummate idea man, went to work and created the Life in the Middle artwork with the 12 stars representing the 12 states in the Midwest (he made sure we included that detail). He didnŠ—Èt stop there and pushed for something with a higher profile and a flatter bill; something he could wear backwards. We have called Logan, Yogey, since he was 10 years old, so in honor of Logan and his baby, hereŠ—Ès The Yogey.